FWY was commissioned to take part in an experimental exhibition called project fox . The project was to design four hotel rooms that would be permanent fixtures at Fox Hotel as well as to create an installation involving the car. FriendsWithYou took on the challenge and each of the rooms is now a custom installation that tells a special story about the different realms of existence. The way the artists addressed the car was by giving this inanimate object a soul, anthropomorphizing objects, and giving birth to a new creation, transforming it into a magical deity known as the “Albino Fox”. The new Volkswagen car was introduced to the European market with a FriendsWithYou art installation that celebrated the car’s unique identity traveling to various museums throughout 2005.