Hello Kitty x Wish Come True

In 2010, Sanrio and FriendsWithYou joined forces to create a new line of Hello Kitty x Wish Come True collaborative products. The Hello Kitty x Wish Come True collaboration is designed for teens to young adults. However, given Sanrio and FriendsWithYou’s  past following, both companies understand audiences of all ages will get excited about the collaboration because of the strong creativity behind the new product line.