Rainbow City at NYC High Line Park
“Rainbow City” was exhibited in NYC in celebration of the opening of section two of the High Line Park that runs through the Chelsea gallery district. This interactive installation is a major public art installation by FriendsWithYou and was on display for an entire month blossoming from the concrete jungle, first exhibited in Toronto, Canada and second during Art Basel Miami, FL. Its obtained newsworthy attention from The New York Times, W Magazine, The Village Voice, PAPER Magazine, The Feast, The New York Observer, and so many more! With the New York City’s Major Michael R. Bloomberg initially opening this installation, and average of over 1,000 visitors per day were calculated. The installation was open from June 8th until July 5th, 2011. It featured an exclusive pop-up shop where limited edition art products designed by FWY for AOL were available and a summer long activity zone with food and beverage located adjacent to the installation site.